STRATEGY AND DESIGN

WE CREATE POWERFULLY DIFFERENT BRANDS

We combine intelligent strategies with the utmost in design quality, and give brands not only a face – but also a spirit and a soul. We make values visible and messages tangible – on every level of digital and analogue communication.

STRATEGY

Holistic brand management for successful communication

Today – more than ever – brands have to have unique concepts and positions. In addition, they have to be strategically planned and managed across all media in order to be successful over the long term. Brands can only move people and markets if they convey relevant and credible messages and constantly offer fascinating brand experiences. Together with our customers, we develop a consistent holistic brand strategy for precisely this reason. A sustainable, reliable foundation that enables companies to successfully manage brands over the long term.

DESIGN

Extraordinary design for unique brand experiences

Based on this strategic direction, we develop outstanding design concepts for all relevant media and means of communication. We devise and stage powerfully distinctive brand experiences. Out of the ordinary, different and with a love for detail. In this way, we create brands with an extraordinary profile and the highest level of brand recognition. Brands whose communication is precisely coordinated and perfectly synchronised across all touchpoints in the market.

»What makes us stand out is the close
connection between strategic thinking
and extraordinary design.«

1 + 1 = 3

»1+1=2 is a matter for mathematicians. A brand can only reap the best results through close coordination of strategy and design.«

Our belief

We are always on the lookout for that something special, the decisive difference that turns something good into something unique. We work and fight for the best concept – even if that means a departure from what we’re used to in favour of heading down new, unconventional paths.

A love for detail.

Our values

Values are important to us – we embody them and identify with them. They define our way of thinking and acting, both inwards and outwards. They are the principles that help us to achieve our goals and set us apart from other agencies.

»We do what we love.
We do what we believe
in. And we do it with
great passion.«

Our values are the roots of the agency - they shape the attitude and aspiration of our work.

in-depth

We want to understand everything so that we can offer our customers comprehensive and successful advice and support. That is why we analyse, think and work thoroughly and valid.

passionate

We love intelligent strategies, extraordinary design and impactful brand communication which touches and affects people. We develop all of this with our passion for strong brands.

empathetic

We listen carefully, look closely and try to take the position of our customers and their target groups. Only then we develop ideas, concepts and individual solutions.

holistic

We create brands holistically – from the inner core to the outside, across all areas and media channels. Accordingly, we always keep an eye on the bigger picture.

Average time of arrival in the office:
9.23 a.m. – grand ideas require a
well-rested brain

Botany:
1 in 7 agency plants died
on 15 August 2017 due
to staff’s deep involvement
in projects

Water bottles per week:
42 with bubbles, 65 without

Proximity:
1.3 km to the central station
1.2 km to our favourite cafe
0.5 km to the park

Founders’ era:
182 m of cornice

Lunches together:
3–4 times per week

Commuting:
40% by foot, 30% by bicycle,
15% by car, 15% by bus/train

FOUR DISCIPLINES – ONE GOAL

Strategy, design, text and production

We offer the entire workflow from a single source – from the idea through to roll-out. Along the way, we guarantee our customers efficient and seamless processes and the best results. Professionalism, precision and a clear understanding of quality along with comprehensive project management ensure rigour across all agency departments and processes.
Our project leads are designers. Each project has an assigned project lead who plans, coordinates and implements the entire creative team and all processes together with our customers – directly and without a filter. This makes room for more important things. We work in close concert across all agency departments, thereby creating efficient processes for our customers and projects. And all of our core services are provided 100% by our internal agency team: ideas, strategies, text and design concepts and project and production management. Additionally, we have access to a growing network of external specialists who perfectly supplement our range of services. Depending on the task at hand, we incorporate photographers, film teams, illustrators and editors into our workflow, for example.
In doing so, we are always the first point of contact for our customers and manage all project phases up to realisation.

learn more …

We offer the entire workflow from a single source – from the idea through to roll-out. Along the way, we guarantee our customers efficient and seamless processes and the best results. Professionalism, precision and a clear understanding of quality along with comprehensive project management ensure rigour across all agency departments and processes. Our project leads are designers. Each project has an assigned project lead who plans, coordinates and implements the entire creative team and all processes together with our customers – directly and without a filter. This makes room for more important things. We work in close concert across all agency departments, thereby creating efficient processes for our customers and projects. And all of our core services are provided 100% by our internal agency team: ideas, strategies, text and design concepts and project and production management. Additionally, we have access to a growing network of external specialists who perfectly supplement our range of services. Depending on the task at hand, we incorporate photographers, film teams, illustrators and editors into our workflow, for example.
In doing so, we are always the first point of contact for our customers and manage all project phases up to realisation.

learn more …

THE TEAM AS HERO

We are a great team – and that’s no exaggeration! We are a terrific team because everyone is there for each other, because we all pull together, because there are no lone fighters or me-first-mentalists, because we all work for the best result and because we do what we love. We’re a really great team because we all really like each other!