Created
with love
Petit Café
/
The brand image for the new Le Macaron product line from Petit Café should be young, modern and self-confident, but above all refreshingly unconventional. With this clear briefing, we got down to the delicious treats including packaging design and B-to-C communication – initially for the English market.
Our services:
Competitive analysis, positioning, logo, claim, brand design, packaging design, online banners, product posters, shopping bags, out-of-home media, website, TV spots
Competitive analysis, positioning, logo, claim, brand design, packaging design, online banners, product posters, shopping bags, out-of-home media, website, TV spots
»For unconventional
brand design, we think of
out of the box from the very
first minute of the project!«
brand design, we think of
out of the box from the very
first minute of the project!«
All over Europe
Since Le Macaron was initially listed in the English food retail trade, we developed and implemented the entire brand communication, including the campaigns and communication levels that build on one another, initially for the English market and in English. The overarching, colorful brand design, with its clear and direct communication, is primarily aimed at young, English-savvy target groups who are to be addressed throughout Europe.
»To put these little
delicacies in the limelight -
that was our core task.«
delicacies in the limelight -
that was our core task.«
Testimonial Marie
The special enjoyment of fantastic macarons cannot be communicated without real emotions, which is why our testimonial campaign needed a convincing face to match the positioning: charming, self-confident, interesting and authentic. We decided on the enchanting Marie, who manages to win customers over quickly and let them enjoy the Le Macaron right away. Whether young or old - everyone wants to buy and enjoy macarons now!
