If anyone can take forest herbs and combine them with gin to create a perfect flavour experience, that someone is star chef, hunter and nature lover Harald Rüssel. A highly flavourful London dry gin, distilled with 11 local herbs and botanicals – with a complex flavour and subtle hints of the forest.
We knew that a unique gin needed a striking design. To accomplish this, we took the deer – which we illustrated ourselves – and turned it on its head, wrapped the neck of the bottle in a carefully hand-signed paper label and topped it all off with a green wax seal – which we also made ourselves – featuring the brand initials on the matt-silver cap.
The origins of Harry’s gin lie in the forest, with its wonderful herbs and flavours. To be able to convey this reference directly on the packaging, we illustrated a 360-degree wrap of tree bark for the outer packaging.
»We turned the deer on its head
and helped a carefully designed
gin label to its feet.«