When texts produce clear words and complicated topics are simple and comprehensible, then the word giants of the Sprachkult agency are usually behind it. Writing clear copy is one of the many valuable characteristics of the linguistically talented copywriters, ghostwriters and proofreaders of the Potsdam-based agency. We developed a clear corporate design to match the clear language.
The texts written by the word giants are distinctively memorable – so we had no choice but to also present the logo in a memorable fashion and, in addition, allude to the colourful and diverse palette of services offered by our customer with the use of fresh and happy colours in our design.
A word, an intentional error, an eye-catcher! Using a charming wordplay, we quickly drew attention precisely where we wanted it: to the entire series of advertisements. Our idea, our text, our design.
»Humour is a charming
companion on many
linguistic journeys and a
virtuoso in communication.«
»A well-written story doesn’t
need a lot of words – just the
We love our little postcard edition which we lovingly arranged and shot in our own studio with wonderful props according to our own ideas.