The new brand Toni Toni is based on a novel street-food concept, where traditional Italian cuisine meets the American way of life – and everything is ready to be served in 120 seconds. This turns fresh pizzas, delicious antipasti, crunchy salads and crispy flatbreads into an innovative food-to-go experience at selected international street-food festivals and in pedestrianised areas of German cities.
Black and white are the colours that form the basis of the design and place the emphasis on the heroes of the start-up, the colourful pizzas. There is space for clear messages, striking fonts and special stylistic elements. A no-frills, yet detailed, brand design that gives Toni Toni the character of a strong, established brand from the word go.
»An innovative brand that
wants to make a big impression
with small pizzas.«
The corporate design is suitable for the positioning of an established start-up in all media. From the developed design elements, we have created a simple, flexible design system with high recognition value, which can be expanded step by step and thus provides the necessary scope for a growing company.