Deligreece is a German company based on 100 years of Greek tradition. Giving it a new, unique appearance and a fresh, expressive identity was a truly great task. A comprehensive and diverse project with lots of freedom to really get our creativity flowing.
Market analysis, sales and marketing strategy, branding, positioning, logo, slogan, corporate design, imagery, illustrations, font design, business equipment, packaging, communications
»The best olive oils in
the world come from Crete.
Their perfect brand design
comes from Wiesbaden.«
The leading brand
Deligreece asked us to take care of everything an ambitious company needs for successful marketing and sales in the next few years. In short, a solid brand foundation with branding, corporate design, marketing strategy, product marketing and targeted communication to all relevant touchpoints. Our own project mission statement was the overarching company vision – the aim to make Deligreece the leading premium brand in Germany’s delicatessen market.
»When products are so pure,
unique and exceptional, their
packaging needs to be the same.«
Over 150 packagings
Alongside a characteristic brand identity, unique corporate design and target group-based marketing concept, over 150 versions of packaging were developed for more than 70 products for delicatessen and food retail as well as the hotel and catering trade. This covered a total of nine product categories: extra virgin olive oils, Cretan fleur de sel, hand-picked wild herbs, hearty appetisers, aromatic tomato sauces, exquisite wild honeys and special jams and chutneys with a particularly high percentage of fruit.