Smart casual
Datadesign
oh22
/
oh22 – a solutions provider with a holistic understanding of data and essential services in three business areas: data analytics, solution development and marketing operations. Great know-how, widespread project experience and a structured yet creative approach. For this quintessence we developed a new corporate claim:
smart casual datadesign.
smart casual datadesign.
Our services:
Competitive analysis, positioning, logo, claim, corporate design, corporate design manual, imagery, illustrations, business equipment, brochures, product sheets, job advertisements, presentation templates, landing pages, websites
Competitive analysis, positioning, logo, claim, corporate design, corporate design manual, imagery, illustrations, business equipment, brochures, product sheets, job advertisements, presentation templates, landing pages, websites
»The new branding
matches perfectly with
the new positioning:
smart casual datadesign!«
matches perfectly with
the new positioning:
smart casual datadesign!«
Smart People – Smart Spirit
It's the people who make a company what it is. And it's the spirit that distinguishes oh22 from other data experts. Authentic. Smart. Ambitious. Different. We designed the new brand identity for oh22 precisely on this identity profile and implemented it for a broad media landscape - from all business communication, the new website, digital job advertisements through to templates for presentations and product sheets. Branding without compromises: concise, straightforward, individual.
»Developing the brand
identity for intelligent
data architects is a really
exciting mega-project.«
identity for intelligent
data architects is a really
exciting mega-project.«
Smart Ideas – Smart Solutions
The brand design for oh22 captivates due to its reduction to the essentials: less is more! A strongly focused design concept with a reduced, expressive world of colors and images, minimalist style elements and a purist Monotype font family. Striking, characteristic illustrations give the oh22 products and the particular company services a direct assignment and recognition. They also serve as a popular figure in a charmingly simple form and shape.
