To start, we just had a piece of white paper – a very tempting starting point for any brand strategist and designer. The brand needed to be completely redeveloped and repositioned following a planned corporate spin-off. So we created the Onnyo Group as the umbrella of an independent corporate group. Clear, concise, smart.
The outsourcing of Onnyo has to work perfectly – always building upon itself, flowingly interlocking and with a clear vision. We created impressive natural motifs with plenty of breadth to meet this requirement. In order to create a unique design for the imagery, we combined the motifs with the Platonic elements and, through transparent overlays, created an extraordinary image style.
»We like to approach projects a little differently. To position Onnyo in a more distinguished manner, we had to think more deeply and further.«
If you want to generate attention, you have to create something extraordinary. Our mailing for new customers was printed, laser-etched, pressed, stamped and sent personally for precisely this purpose. For sustainable success, there were targeted follow-ups and each customer was contacted individually.