We agreed from the very beginning: the new visual appearance of the Art 32 brand needed to be bright, minimal and delicate. Just like the gallery itself – borne by a continuous ease of being. Using this briefing, we developed ‘The Fine Art of Being’.
»Developing a corporate design
for a gallery is like creating a stage
for works of art.«
SPACE IN THE SPACE
For us, the artists and their works were the focus of communication, which is why the brand design is clean and subtle. It leaves space in the space for the art. It was important to us to create an open design environment that provides everything new with the appropriate framework. So the art can fully flourish.
»When design and art come
together, the true art lies
in giving both art forms the
A special mailing: the invitation to the vernissage was printed on a cotton cloth designed by us and posted in a custom-made envelope made from paper with a cotton component. A small and charming signet sealed the printed envelope and gave the whole invitation an individual note.